About 90% of consumers trust user-generated content more than brand-generated content. Shocking right? Where brands spend thousands of dollars on marketing campaigns, user-generated content can get you similar results with a fraction of the cost. 

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Lots of bigger brands like Starbucks, Nike, etc have realised the power and effectiveness of user-generated content so it has now become a holy grail of marketing. 

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First let’s understand what exactly an AI UGC is. 

What is AI UGC?

AI UGC refers to the kind of user generated content that looks similar to actual ugc but it is created using AI tools instead of actual customers. Basically, you can create ugc which is authentic-looking and gives brands control over the messaging and the production process. 

How AI UGC Works?

These are the components that make up an AI UGC:

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• AI Avatars: In place of real humans, there are AI avatars, also known as AI actors that deliver testimonials or reviews of a product or service.
• AI-generated scripts: Here scripts can be written from scratch or generated using AI tools that sound conversational.
• Voice creation: Voices are created using different AI voice generation tools that are relevant for the target audience.
• Video generation: There are various tools that can help you to create realistic-looking footage. 
• Editing: This is the step where you can  make your videos as polished as you want. 

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Benefits of AI UGC

1. Scale without limits

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One of the biggest challenges with traditional UGC is scaling. As a new business, you might get a handful of customers that share content about your product. But when it comes to creating hundreds of testimonials across different products and services, you won’t have much in your hands. 

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That’s when AI UGC helps you to create as much content as you need without waiting for organic reviews.

2. Fast Production

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Getting authentic UGC can take months or even years. You don’t know when a customer might want to post something about your product. Besides, it doesn’t have to be positive, it can be something negative as well. 

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So, AI UGC  can help you create hundreds of such review videos in just a few days. Whether it's a product launch or seasonal-campaigns, you can always have fresh content for your marketing strategies. 

3. Cost-effective

Hiring influencers or incentivizing customers to create UGC can add up quickly. In the long run, it can get costlier by the minute. But with AI UGC, you can create hundreds of such pieces with just a fraction of the cost. 

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Here’s a breakdown: 

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Cost for influencer marketing: $300 to $20K+/video

Cost of AI UGC: $30-$100/video

4. Consistent quality

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While authentic UGC is more credible, it can also be quite unpredictable in quality and messaging. AI UGC gives you creative control while maintaining that relatable, authentic feel that audiences respond to. 

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Most common use cases of AI videos

E-commerce Product Demonstrations

For online retailers, showing products in use is critical. But creating these with real actors or getting customers to post these demonstration videos is both costly and time-taking. Here, AI UGC allows you to create demonstrations for all your products easily which can be shared across all social media platforms. 

SaaS Product Testimonials

Software companies can use AI avatars to demonstrate features or share “customer experiences” that highlight specific benefits of their platform. Almost all such applications has a learning curve, so these videos are a must-have. 

Social Media Content

The casual testimonial style videos are very popular on platforms like TikTok and Instagram. With AI UGC, you can create endless variations of these high-converting videos for social media. Also, great for carrying out A/B tests. 

Corporate Training

Not just UGC, but AI can help you create easy-to-follow corporate training videos both for new employees and existing ones. Again, it saves both time and money while creating these training materials. 

Ethical considerations

While AI UGC is not authentic user content, it’s important that brands are transparent  about using AI to create these videos. To build trust, transparency is important here. Many brands include subtle disclaimers or labels identifying AI-generated content. 

Human Vs. AI UGC: A Comparison

Conclusion

AI-generated UGC isn’t meant to replace authentic customer stories. But it’s a powerful supplement that helps brands fill content gaps and scale quickly, maintaining consistent messaging. When AI UGC is used transparently and strategically, it offers a solution for business at any stage, especially those which are new and are building their customer base. 

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To find out how you can create such AI UGC for your business, book a call here. 

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